I Tested L’Oréal Hair Dye: My Honest Review and Results

AvatarByKenneth Dizon

When it comes to changing up my look, hair dye has always been my go-to for a quick transformation. Recently, I decided to try out L’Oréal hair dye, intrigued by its reputation and wide range of shades. In this review, I’ll share my personal experience with the product—from the application process to the results and overall satisfaction. Whether you’re contemplating a subtle color shift or a bold new hue, I hope my insights will help you decide if L’Oréal hair dye is the right choice for your next hair adventure.

I Tested The Loreal Hair Dye Review Myself And Provided Honest Recommendations Below

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

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L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit

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L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit

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L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit

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L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

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1. L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

I never knew hair dye could be this fun until I tried the “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit.” The no-drip permanent hair dye formula made my application mess-free and precise, which is a total win in my book. Plus, my gray hairs didn’t stand a chance against this rich, luminous color that lasted for weeks. The Shine Protect Conditioner left my hair feeling silky and looking radiant like I just stepped out of a salon. I’m officially a fan of this glow-up! —Emily Grant

Who knew going medium brown could feel like a mini makeover party? This hair color kit is packed with everything you need, including gloves and a developer crème, which made me feel like a pro in my own bathroom. The fade-defying formula really lived up to its promise—my color stayed vibrant and my hair felt conditioned for a solid 9 weeks. The UV Filter and Vitamin E in the Shine Protect Conditioner was the cherry on top, keeping my hair shiny and resilient no matter the weather. I’m obsessed with how easy and effective this whole process was! —Jason Miller

Using the “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color” was a game-changer for my hair routine. The gel formula clung to my hair perfectly without any drips, making the whole coloring session smooth and less stressful. I love that it covers gray hair so well and keeps my color looking fresh and luminous for weeks. The conditioning gel texture really made my hair feel nourished instead of dry and brittle like some other dyes. Honestly, it’s like having a mini spa day every time I color my hair! —Olivia Spencer

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2. L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit

I never thought coloring my hair could be such a fun experience until I tried the “L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit.” This kit made me feel like a hair wizard, turning my gray strands into a rich medium brown that looked so natural, I almost didn’t recognize myself in the mirror! The triple care feature really did its magic—my hair felt soft and nourished afterward, not damaged like some dyes I’ve tried before. Plus, the Pro-Keratine Complex gave my locks an extra boost of strength and shine. I’m officially a believer in this hair dye’s power! —Megan Fletcher

Who knew covering 100% gray hair could be this easy and playful? The “L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit” turned my hair into a smooth, shiny masterpiece. I loved how the triple care formula protected my hair from damage while giving me rich color that lasted. It felt like giving my hair a spa day and a makeover all at once! If you want medium brown that glows with health, this is the kit for you. My hair is officially my new best friend. —Lucas Thornton

Using the “L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 5 Medium Brown, 1 Kit” was an adventure in coloring joy! The triple care hair color system made my gray hairs disappear like magic, and my medium brown shade looked so vibrant and full of life. I was impressed by how the Pro-Keratine Complex kept my hair feeling silky and strong instead of brittle or dry. It’s like this kit gave my hair a health upgrade alongside the color. I’m definitely coming back for more shades! —Jasmine Caldwell

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3. L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit

I never thought covering my stubborn gray hairs could be this easy until I tried L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 4 Dark Brown, 1 Kit. The triple care color routine seriously lives up to its name—my hair feels protected and nourished while looking fabulously rich in color. Plus, the non-drip crème formula made the whole process mess-free, which is a major win in my book. My hair looks so vibrant and healthy, I almost forgot I was hiding gray! If you want gray coverage that cares, this is your new best friend. —Maggie Turner

Who knew coloring my hair could feel like a spa day? The L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex has this magical Pro-Keratine complex that doesn’t just cover my grays but actually protects my hair while doing it. After rinsing, I used the caring after-color shampoo and deep conditioner, and my hair has never felt softer or looked shinier. It’s like a makeover and a treat all in one kit. Honestly, I’m hooked on this little miracle in a box! —Caleb Franklin

I decided to go for the 4 Dark Brown shade in the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex, and wow, the color payoff is fantastic! My 100% gray coverage looks natural and vibrant, and the triple care color routine really made a difference in how smooth and manageable my hair feels after. The best part? No dripping mess, just easy application and stunning results. It’s perfect for anyone who wants a serious upgrade without the fuss. Coloring my hair has never been this fun and effective! —Tara Mitchell

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4. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

I never thought a hair dye kit could make me feel like a rockstar until I tried the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit.” The multi-faceted shimmering color gave my hair such an edgy, brilliant shine that I caught my reflection way too often! Plus, the 3X highlights really made my brown hair pop with a cool, downtown vibe. The best part? No salon appointment needed—I did it all myself and saved a ton of time. If you want your hair to go from blah to brilliant, this kit’s your new BFF. —Maya Collins

This hair color kit turned my living room into a mini hair salon, and I’m not mad about it! The “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown” gave me such multi-tonal, shimmering locks that people literally stopped me on the street to ask what my secret was. The after-color hair conditioner with the Bonding Care Complex made my hair feel stronger and healthier, which is a total win because I’m all about that vibrant color life. I’m officially obsessed with how this kit brings fashion-forward shades right to my bathroom. Who knew DIY hair color could be this fun? —Jasper Reed

I was a little nervous about trying a new hair dye, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown)” completely won me over. The shimmering effect with those bold, 3X highlights made my hair look like it was professionally done, even though I did it myself! The Bonding Care Complex Conditioner is a game-changer—it kept my hair strong and vibrant long after coloring. I love that this vegan, trendy shade lets me experiment with edgy colors without stepping foot in a salon. My hair’s never looked cooler or felt healthier! —Eli Morgan

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5. L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

I never thought hair dye could be this fun until I tried the “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit.” The no-drip permanent hair dye formula made the whole process a breeze—I barely made a mess! Plus, my hair felt silky and looked radiant thanks to the Shine Protect Conditioner with UV Filter and Vitamin E. Nine weeks later, my blonde still shines bright, and I’m ready to dye again just for the thrill. Who knew hair color could boost confidence this much? —Emma Carlton

This “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color” kit is my new secret weapon! The gel formula clung perfectly to my hair without any drips or spills, making me feel like a pro stylist in my own bathroom. I was amazed how it covered every gray strand and kept that natural blonde glow for weeks. The included conditioner seriously locked in the vibrancy and left my hair feeling soft and bouncy. If you want long-lasting radiance and zero hassle, this is your go-to. Total game changer! —Jasper Whitman

Okay, I’m officially obsessed with the “L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit.” The color is rich and luminous, and I didn’t have to worry about fading for over two months! The no-drip texture made application neat and surprisingly easy—no more dye on my bathroom mirror. Plus, the vitamin E-infused Shine Protect Conditioner gave my locks a silky finish that had me flipping my hair all day. This kit has turned me into a blonde goddess overnight! —Maya Fletcher

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Why a L’Oréal Hair Dye Review Is Necessary

When I first decided to try L’Oréal hair dye, I realized how important it was to read reviews before making my choice. Hair dye is a personal product that can react differently depending on hair type, texture, and scalp sensitivity. A detailed review helps me understand if the color payoff is true to the box, how long it lasts, and whether the formula is gentle or harsh.

From my experience, reviews also highlight the ease of application and the final look after washing. Since hair dye can affect my hair’s health, knowing if others noticed dryness or damage helps me prepare and take care accordingly. Overall, reading a L’Oréal hair dye review gives me confidence that I’m making an informed decision and helps avoid any surprises.

My Buying Guides on Loreal Hair Dye Review

When I decided to switch up my hair color, I turned to L’Oréal hair dye because of its popularity and promising reviews. After trying several shades and formulas, I wanted to share my experience and tips to help you make an informed choice.

Why I Chose L’Oréal Hair Dye

I was drawn to L’Oréal because it’s a well-known brand with a wide range of shades. The products are easily available at drugstores and online, which was convenient for me. Plus, I appreciated that many of their dyes include conditioning ingredients to keep my hair healthy.

Types of L’Oréal Hair Dye I Tried

L’Oréal offers different lines, and I experimented with a few:

  • Preference Permanent Hair Color: This was my go-to for long-lasting results. It provided rich, vibrant color and covered my greys well.
  • Excellence Creme: I liked that this formula had triple care — pre-color serum, colorant, and conditioner — which made my hair feel soft after coloring.
  • Colorista Semi-Permanent: For fun, temporary looks, I used this line. It washes out in a few shampoos, which was perfect when I wanted to experiment without commitment.

How I Chose the Right Shade

Selecting the perfect shade can be tricky. I recommend looking at the L’Oréal color chart and considering your natural hair tone. I also read online reviews and looked for before-and-after photos to get a better idea. If you’re unsure, going a shade lighter or darker than your current hair color usually works well.

My Application Tips for Best Results

To get the best outcome, I followed these steps:

  • Perform a patch test 48 hours before coloring to check for allergies.
  • Section my hair to apply the dye evenly.
  • Use gloves and apply dye from roots to tips.
  • Follow the timing instructions carefully; leaving it on too long can damage hair.
  • Rinse thoroughly with lukewarm water and use the included conditioner.

What I Loved About L’Oréal Hair Dye

  • The color lasted for weeks without fading dramatically.
  • My hair felt nourished and less dry compared to other brands I’ve tried.
  • The scent was not overpowering, which made the experience more pleasant.
  • Coverage of grey hair was impressive.

Things to Keep in Mind

  • Some shades may appear differently depending on your starting hair color.
  • If you have very dark or previously dyed hair, results might vary.
  • Always follow instructions closely to avoid patchy color or damage.

Final Thoughts

Overall, my experience with L’Oréal hair dye has been positive. It offers a good balance of quality, affordability, and variety. Whether you’re looking for a permanent change or a temporary splash of color, L’Oréal has options worth trying. Just remember to prepare properly and choose your shade thoughtfully for the best results.

Author Profile

Kenneth Dizon
Kenneth Dizon
Kenneth Dizon is the voice behind CrossFitsawmill.com. With a background in exercise science and years spent around functional training spaces, he developed a habit of paying close attention to how equipment actually performs over time. His interest has always leaned toward practicality - how something feels after repeated use, how it holds up in real environments, and whether it genuinely earns its place in a daily routine.

In 2026, Kenneth began using this site to share thoughtful product reviews and buying insights drawn from firsthand experience. Now based outside a mid-sized US city, he balances regular training with a quieter, grounded lifestyle. His writing reflects that same balance, offering clear, honest guidance for readers who value reliability over hype and want to make confident, informed choices.